THE ALTAROMA PRE-OPENING UNDER THE SIGN OF YOUNG TALENTS

Rome Coin Excelsior, photo by N
Rome Coin Excelsior, photo by N

Emerging creativity and the talent-scouting work started by Altaroma featured in the pre-opening of its Winter edition, developing the successful teaming – started since the last year – with Coin Excelsior, the Rome multi-brand department store, focused on contemporary fashion which hosted the creations of the Who Is On Next talent-scouting award finalists as Catherine de’ Medici 1533, Elena Ghisellini, Giancarlo Petriglia, L72 along with the fashion show of Quattromani. The Fall/Winter 2016-2017 collection by this brand, created by the fashion designers duo formed by Massimo Noli and Nicola Frau, pays homage to the Sardinia suggestions, the ritual of Argia spider, reinterpreting a legend which talks about songs and dances between women – a single, a married and a widow – as remedy to heal from the poisonous bite of spider. A tale under the sign of femininity made of new Seventies volumes caressing the silhouette, short, fluid lines, mohair, wool, “nowind” technical cloth, crêpe and eco-fur. A healthy optimism is embodied in the palette of colors including mustard, red, black, blue as well as pink, azure, camel and white details enriching the garments.

LA PRE-OPENING DI ALTAROMA ALL’ INSEGNA DEI GIOVANI TALENTI

L7, photo by N
L7, photo by N

La creatività emergente e l’ opera di talent-scouting avviata da Altaroma è stata protagonista della pre-opening della sua edizione invernale, consolidando la felice collaborazione – iniziata a partire dallo scorso anno – con Coin Excelsior, il department store multi-brand di Roma, dedicato alla moda contemporanea che ha ospitato le creazioni dei finalisti del concorso di talent-scouting Who Is On Next quali Catherine de’ Medici 1533, Elena Ghisellini, Giancarlo Petriglia, L72 unitamente alla sfilata di Quattromani. La collezione autunno/inverno 2016-2017 di questo brand, creata dal duo di fashion designer formato da Massimo Noli e Nicola Frau, rende omaggio a saggestioni sarde, il rituale dell’ argia che reinterpreta una leggenda, la quale parla dei canti e delle danze tra donne – una nubile, una sposata  e una vedova – quale cura per guarire dal morso velenoso del ragno. Un racconto all’ insegna della femminilità fatta di volumi neo-Seventies che carezzano la  silhouette, linee corte e fluide, mohair, lana, tessuto tecnico “nowind”, crêpe e pelliccia ecologica. Un salubre ottimismo è racchiuso nella palette di colori che includono mostarda, rosso, nero, blu, come anche dettagli in rosa, azzurro, cammello e bianco che arricchiscono i capi.

L7, photo by N
L7, photo by N

 

Catherine De' Medici 1533, photo by N
Catherine De’ Medici 1533, photo by N

 

Elena Ghisellini, photo by N
Elena Ghisellini, photo by N

 

Giancarlo Petriglia
Giancarlo Petriglia

 

Quattromani, photo by N
Quattromani, photo by N

 

Quattromani, photo by N
Quattromani, photo by N
Quattromani, photo by N
Quattromani, photo by N

 

Quattromani, photo by N
Quattromani, photo by N

 

Me,myself & I along with Adriano Franchi (Altaroma CEO), photo by N
Me,myself & I along with Adriano Franchi (Altaroma CEO), photo by N

 

www.altaroma.it

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